How Digital Signage Can Transform Retail and Boost Sales

Digital signage is the use of screens to display dynamic visual content such as promotions, product videos, branding campaigns, and more. In retail, it has become a key tool to attract, inform, and convert customers right at the point of sale.

Unlike static posters, digital content can be updated in real-time, customized by location and time, and adapted to audience behavior. This makes communication more effective and strategic — essential elements to increase conversion in today’s competitive retail environment.

With SignsBy, any store can implement digital signage easily and affordably, without extra hardware. Just a Smart TV with a browser is enough to turn your space into an active sales channel.

Using SignsBy for digital signage offers several immediate and strategic benefits:

• Real-time promotions: update offers instantly, no printing or distribution delays.
• Lower operational costs: eliminate paper materials and manual poster installations.
• Increased average ticket: highlight complementary products and suggest upsells.
• Enhanced customer experience: communicate clearly and dynamically, improving brand perception.
• Campaign consistency: keep all branches or franchises aligned with centralized content.

Additionally, using digital screens adds a modern and innovative feel to the store — something today’s consumers expect and value.

To make your digital signage effective, choosing the right content is key. Here are five proven ideas:

1. Daily promotions: highlight time-sensitive deals with visual urgency like countdowns or blinking elements.
2. Product demo videos: show how products work, their benefits, and comparisons with other models.
3. Customer testimonials: use short quotes and real faces to create authenticity and social proof.
4. Interactive QR codes: direct customers to your website, product catalog, or exclusive coupons.
5. Seasonal campaigns: take advantage of events like Black Friday, Christmas, or local holidays.

With SignsBy, you can schedule and organize all this content in playlists, assign them to specific stores, and manage everything remotely — even from your phone.

We live in a highly visual world. Customers are already used to consuming information through screens — on their phones, TVs, or computers. Inside the store, digital content stands out more than static signs or printed flyers.

Animations, videos, and moving elements naturally attract attention and engage viewers. This gives you an edge in delivering your message in a format they already trust and understand.

In short, screens don’t just decorate — they persuade.

Getting started with SignsBy is fast and doesn’t require any technical setup. Here’s how to launch your digital signage:

1. Sign up for free at signsby.com and activate your 7-day free trial.
2. Access the dashboard via app.signsby.com and connect your screens using the TV browser.
3. Upload your content: images, videos, and animations.
4. Create playlists: organize and schedule your campaigns with ease.
5. Monitor everything: check screen status and make changes remotely whenever you need.

Even without technical experience, your team will be able to run it smoothly thanks to the platform’s intuitive interface.

Hundreds of stores across Brazil already use SignsBy to enhance their in-store communication. Here are some real examples:

• Pharmacy chains: display offers at checkout, vaccination campaigns, and wellness tips.
• Fashion stores: promote daily outfits, highlight accessories, and show influencer content.
• Supermarkets: show deals by department (meat, produce, beverages), stimulating cross-selling on the spot.
• Shoe retailers: display seasonal launches, digital storefronts, and behind-the-scenes videos.

In all cases, the result is consistent: higher attention, more informed customers, and increased sales conversion.

If your business has multiple locations or is part of a franchise, SignsBy offers tailored tools to streamline control:

• Custom locations: assign specific content to each branch or region.
• Team roles and permissions: control who can edit, view, or approve content.
• Regional playlists: adapt messages based on geography or market demand.

This ensures full scalability without losing communication consistency across all screens.

With SignsBy, you pay a fixed amount per screen with no surprise fees. There’s no need for extra hardware, and the system is scalable as your business grows.

If you want to try it first, you get 7 days free with full access to the platform — no credit card required.

Retail digital transformation is no longer a trend — it’s a necessity. Today’s stores must deliver visually engaging, flexible, and modern experiences.

With SignsBy, you can turn standard TVs into powerful communication tools, draw attention at the point of sale, and sell more — all with simplicity, remote control, and no extra equipment.

Start today and see how much digital signage can impact your results. Try it free for 7 days.