Introduction: your TVs can do more than display promotions
In many stores, screens are already used to show promotions or seasonal content. But what if they could also be a source of recurring income? With SignsBy, you can turn your shop into a local media channel by selling screen time to partners, suppliers or nearby businesses.
You already have the physical space and customer flow — now it’s time to monetize it smartly.
The concept of in-store media
Brick-and-mortar retail has a huge advantage: people are physically present, engaged, and ready to buy. That makes in-store screens a powerful media channel with high impact. Many brands are willing to pay to advertise in this space, especially in high-traffic locations.
By using SignsBy to structure your media offering, you deliver campaigns professionally, schedule precisely, and offer proof of performance to your advertisers.
Who can advertise on your screens?
- Suppliers and distributors: Brands whose products you already sell, like beverages, snacks, or cosmetics.
- Local businesses: Clinics, schools, gyms, or service providers near your store.
- Franchisors: In networks, you can unify campaigns across all locations.
- Your own promotions: Highlight high-margin products or exclusive services with full visibility.
How much to charge for advertising?
Pricing depends on customer flow, screen location and duration. On average, medium-sized stores charge between $20 and $150 per screen/month for rotating ad slots.
You can create monthly packages based on the number of views, duration, or prime-time positioning. With SignsBy, programming and reporting become easy and professional.
How SignsBy makes it all easy
- Playlist control: Create tailored campaigns for different times or store areas.
- Remote scheduling: Manage everything online from any device.
- Content rotation: Combine your ads with those from paying partners.
- Proof of display: Generate reports to show clients their campaigns ran.
- No extra hardware: Works directly on Smart TVs with a browser.
Real example: monetizing a neighborhood bakery
Imagine a small bakery with three TVs: one at checkout, one near the tables, and one in the window. Using SignsBy, the owner can display his own promotions in the morning, coffee supplier ads in the afternoon, and local business ads at the end of the day.
With just 3 recurring advertisers paying $50 each, the bakery earns $150/month in extra income — automatically and effortlessly.
Tips for selling ad space in your store
- Organize your inventory: List available screens, time slots, and visibility.
- Create a media kit: Present your audience value to potential advertisers.
- Offer flexible plans: Monthly, weekly, or per campaign.
- Leverage your foot traffic: Use daily customer volume as a sales argument.
- Automate with SignsBy: Let the platform handle scheduling and reports.
Conclusion: turn costs into profits with SignsBy
If your store TVs used to be just a cost, they can now become a new revenue stream. With SignsBy, you can monetize your space, bring value to partners, and strengthen your customer communication at the same time.
Create your free account and start turning your screens into income today.
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Per Screen
Flexible solution with payment per device. Ideal for companies seeking scalability and cost control.
$5/screen /month
Enterprise
Complete corporate solution with advanced features for large organizations with specific needs.
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