How to unify visual communication across all your franchise locations with digital signage

Franchises face the ongoing challenge of maintaining brand consistency across locations. Inconsistent visuals can damage brand perception and confuse customers. It’s essential for all franchise units — from north to south — to display the same visual identity, messages, and promotional campaigns.

With SignsBy, standardization becomes simple, scalable, and instant, no matter where the unit is located.

• Outdated materials: Some stores continue showing expired promotions or old branding.
• Manual processes: Reliance on USBs, printed posters, or constant email file sharing.
• Lack of control: The franchisor loses visibility over what’s being shown in each store.
• Difficult national campaigns: Coordinating across many locations is time-consuming and complex.

SignsBy allows the franchisor to control and schedule digital content in real time for all franchise units through an intuitive web interface.

With a single click, you can launch a campaign to all screens in the network or target content by region, store type, or time of day.

• Total centralization: Manage and monitor all screens from one dashboard.
• Location and screen grouping: Organize by region or store category.
• No extra hardware: Works on any Smart TV with a browser.
• Team management: Assign permissions to regional or local managers.

A fitness franchise with 40 units can use SignsBy to:

• Broadcast the same national enrollment campaign in all locations.
• Schedule motivational content by time of day (e.g., “Good morning” messages or end-of-day encouragement).
• Play quick training tips or videos between classes.
• Show local sponsorships or events in specific gyms.

This ensures consistent branding, better engagement, and new monetization opportunities.

• Brand consistency: All locations follow the same visual and messaging standards.
• Fast updates: Launch campaigns in minutes.
• Lower costs: No need for printing or shipping materials.
• Reports & control: Monitor each screen’s status in real time.
• Scalability: Easily add new units to your digital signage network.

You can start with just one unit and scale as needed. The process is simple:

1. Create your free SignsBy account.
2. Add your units and TVs.
3. Group them by region, brand, or store type.
4. Create playlists and schedule content.
5. Monitor each unit’s performance in real time.

No technical knowledge required — just a Smart TV with a modern browser.

Several franchise networks in Brazil already use SignsBy to ensure consistency and agility in visual communication. From retail to clinics, gyms, and food chains, digital signage has become a competitive advantage with visible results in engagement and sales.

It also strengthens the brand’s image as modern and innovative.

By adopting SignsBy, your franchise gains efficiency and visual consistency. You control your communication centrally, quickly, and securely — ensuring each unit stays aligned with your brand strategy.

Create your free account now and transform communication across your franchise network with SignsBy.