Introduction
Turning a regular TV into a customer engagement and sales machine might seem complicated. But with the right technology — and a proper checklist — you can do it in minutes. If you want to attract more customers, promote products, and even generate advertising revenue, this guide is for you.
1. Choose the right TV (or use the one you already have)
The first step is to identify the TV to be used. The good news is: you don’t need to buy a new TV. Any modern TV with a web browser (like Samsung, LG, Philips, and others) will do the job.
- Check if the TV connects to the internet via Wi-Fi or cable
- Confirm there’s a web browser installed
2. Connect to a stable internet
Digital signage relies on a constant internet connection. Wired connections are ideal. If using Wi-Fi:
- Avoid unstable networks or overcrowded routers
- Test speed using YouTube or streaming platforms
3. Choose a no-hassle digital signage platform
Avoid solutions that require devices, cables, or complex configurations. With SignsBy, you just access a link on the TV browser and it's live.
- No apps or players to install
- No extra hardware to purchase
- Compatible with any modern smart TV browser
4. Create your content playlist
Once the TV is connected, it’s time to build your visual schedule. This can include:
- Promotional videos
- Featured product images
- Daily deals
- Brand’s social media highlights
With SignsBy, you manage everything from a simple web panel on your computer or phone.
5. Set duration for each content
Keep it dynamic. Ideal durations:
- Images: 5 to 10 seconds
- Videos: up to 30 seconds
This keeps customer attention and improves engagement chances.
6. Keep content fresh
Digital signage isn’t a static billboard. Ideally, update your playlist weekly or as campaigns and product offers change. With modern platforms, this takes under 5 minutes.
7. Monetize with local ads
You can sell ad slots to local partners such as:
- Nearby restaurants
- Beauty salons
- Gyms
- Other neighborhood businesses
Offer advertising packages with fixed times or rotations and start generating revenue.
8. Monitor performance
Track what's being displayed, what performs best, and optimize accordingly. Platforms like SignsBy let you monitor screens in real time.
Conclusion
Installing digital signage in your store doesn’t have to be complicated — and it can bring huge returns in visibility, sales, and even advertising profits. With simple and accessible tools like SignsBy, you turn a regular screen into a strategic marketing asset.
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Per Screen
Flexible solution with payment per device. Ideal for companies seeking scalability and cost control.
$5/screen /month
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Complete corporate solution with advanced features for large organizations with specific needs.
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