How to make money with your store’s TV: quick guide to monetize with local advertising

Have you ever considered that the TV in your store — which is either off or looping the same old video — could actually generate monthly income? If your store has foot traffic, visibility, and a Smart TV with internet access, you already have everything you need to sell advertising space to local partners.

This quick guide will show you how to monetize your TV with SignsBy and turn a cost into profit.

Local businesses are constantly looking for affordable ways to promote their services and products. Digital ad platforms can be expensive, complicated, and often ineffective for hyperlocal targeting.

Offering media space inside your store — where real people are physically present and paying attention — creates high-impact exposure with built-in geographic segmentation.

• Nearby businesses: restaurants, gyms, pet shops, clinics, schools, pharmacies
• Product suppliers: brands you already stock
• Complementary services: partners serving the same audience
• Your own franchisor: in franchise networks, the brand can distribute content

You can also intersperse your own content with third-party ads.

Pricing depends on foot traffic, screen visibility, and duration of each display. Local advertisers often pay between R$ 100 and R$ 800 per month for spots on well-placed screens.

Offer monthly ad packages including:

• Number of daily impressions
• Screen time per ad
• Preferred hours (e.g. peak time slots)

With SignsBy, you can:

• Schedule content by day and time
• Automatically rotate different ads
• Update everything remotely through your browser
• Generate playback reports for advertisers
• Manage multiple screens across locations

And it all works directly in your Smart TV’s browser. No downloads or hardware needed.

1. Inventory your screens: list where they are, when they're visible, and what time slots are available.
2. Create a media kit: describe your customer profile, average daily traffic, and include photos of the TV setup.
3. Build simple ad packages: organized by screen time and frequency.
4. Tap your local network: start with nearby businesses and vendors you already know.
5. Offer a trial: let a partner advertise for free for 7 days, then show results and close a deal.

A sporting goods store on a busy avenue installed a Smart TV using SignsBy. In addition to promoting its own deals, it sold ad space to:

• A local Pilates studio
• A nutrition clinic nearby
• A healthy meal delivery service

Each advertiser paid R$ 400/month for rotating ads during store hours. Total: R$ 1,200/month — from a TV they already had.

If you already have a Smart TV and people walking through your store, all you need is SignsBy to start making money from your screen.

Create your free account and turn your TV into a recurring revenue stream.